披荆斩棘·海尔之夜

"Overcoming Thorns: Night of Haier" is a domestic variety show co-starred by actors such as Qi Sijun and Li Shaminzi, which will be produced in mainland China in 2021.

This evening is a pull-out party initiated by Haier Smart Home for the Double Eleven event. The content of the party covered three major sections: artist performance show, product interactive experience, and live broadcast room interaction, and Haier's smart products were introduced to the audience in various ways.

During the party, all kinds of entertainers will perform to show off their talents and show a variety of performing arts, bringing a wonderful audio-visual feast to the audience. At the same time, the audience can also participate in the product interaction experience, experience the functions and convenience of Haier's smart products up close, and gain an in-depth understanding of how these products can improve daily life. The interactive link in the live broadcast room brings the audience into the actual application scene of Haier Smart Home, allowing them to get closer to all aspects of smart life.

Through the variety show "Overcoming Thorns Haier Night", Haier Smart Home cleverly combines entertainment and marketing to promote smart home products to the audience in a relaxed and pleasant way. The program not only allows the audience to feel the convenience and fun brought by smart technology, but also makes the concept of smart life more vivid and concrete through the interpretation of artists and on-site interaction. Such a variety show not only improves the audience's sense of participation and appreciation, but also makes smart home products more popular and more attractive.

With the continuous development of smart technology, smart homes are gradually entering thousands of households. Variety shows such as "Overcoming Thorns: Haier's Night" have played an active role in promoting the popularization of smart life. It conveys the convenience and wisdom of smart home to the audience, and also inspires people's yearning and expectation for smart life. Such variety shows not only enrich the entertainment life of the audience, but also lead the development direction of smart technology, bringing smart life into more families, allowing people to enjoy the convenience and comfort brought by smart technology while feeling the advancement of technology.