我们在行动 第一季

The variety show "We Are in Action Season 1" is a domestic variety show produced in mainland China in 2018. It will be performed by guests such as Chen Rong, Sun Mian, Feng Lun and Ling Xiaosu, and Chen Rong will act as the director. The purpose of the program is to fulfill the mission of poverty alleviation. Through the "agricultural assistance team" composed of entrepreneurs and celebrity guests, it goes deep into poverty-stricken areas, and through a series of strategies and cooperation, it helps poverty-stricken areas to break through the industrial chain, find a way to get rid of poverty and become rich, and finally achieve regional prosperity. The idea of poverty alleviation.

In each episode of the program, the "Agricultural Assistance Team" of "We Are in Action" " are composed of a number of entrepreneurs and celebrity guests, who play the roles of "agricultural assistance client", "honorary village director" and "village committee member". Among them, the role of "agricultural assistance client" is assumed by the host Chen Rong, who plays an important role in coordinating and promoting the entire poverty alleviation process. The "Honorary Village Director" is elected by entrepreneurs or celebrities, and is responsible for playing the leading role in poor villages. The "village committee members" are served by other guests, who will assist and support the work of the "honorary village director".

The program adopts the model of "Star Effect Entrepreneurial Thinking", which combines the influence of guests Combining strength with entrepreneurial experience to achieve resource sharing and complementarity. The program team goes deep into poverty-stricken areas, and through four steps: product selection in the countryside, product research and development, order promotion, community promotion, combined with online and offline promotion methods, it helps poor areas to open up industrial chains, and promotes the development of local advantageous industries and product sales .

The core goal of the program is to help impoverished areas find a way to get rid of poverty and become rich, and promote poverty Industrial development and economic growth in the region. Through the cooperation and efforts of the agricultural assistance team, the local people are helped to improve their living conditions and realize their own development. At the same time, the program also conveys love and care, allowing more people to understand the real situation in poverty-stricken areas, and arousing the enthusiasm of all sectors of society to participate in poverty alleviation.