2023中国新主播

"2023 China New Anchor" is a domestic variety show hosted by Taobao Live and Diantao. The program aims to provide a platform for young people to show their talents and realize their dreams, and strive to create a new star in the live broadcast industry and lead a new era of the live broadcast industry. The main guests include well-known stars Zhang Da, Lin Gengxin and Yang Tianzhen, as well as TVB Huadan Chen Minzhi and so on. They jointly joined the "New Star Lighting Officer" to provide testimony and guidance for the advanced performances of the top 100 anchors.

The entire competition process is divided into two stages: the preliminary competition and the performance of the top 100 anchors. In the preliminary stage, the celebrity guests appealed to netizens to watch and support the Taobao live broadcast competition, and they also had the opportunity to receive various benefits, such as big red envelopes, Dyson vacuum cleaners, etc. The top 100 anchors include contestants from different fields, such as square dancing, flame jets, tour guides, shopkeepers of Hanfu, etc. They will show more fancy and rare performances and compete for promotion places.

This competition started in May this year, after nearly two months of sea Selection and experience, from global recruitment to hundreds of new anchors stand out. Among the top 100 new anchors, there are vertical anchors from well-known industrial belts, as well as famous school masters, traffic stars, and new farmers in various fields. They each have unique talents and advantages, and they showed their charm through Taobao live broadcast, attracting the attention and support of many viewers.

For example, 48-year-old Beijing tour guide Lao Li and his wife opened Tmall on Taobao Inspired by his wife, he obtained a tour guide certificate and joined Taobao as an anchor, and won the support of 140,000 viewers. Actor Xia Zhiyuan won millions of viewers on the fourth day of Taobao's broadcast. Zhang Yiliang, a post-95 generation, is a representative of the anchor of Taobao Xueba. He performed well in the competition and attracted the attention of hundreds of millions of people. There are also Fu Yingjun, an e-sports teacher who can teach people how to fall in love, and Xiangxiang Xiaowu, who aspires to become "Taobao Perfume Brother". Hot searches on the platform.

In order to motivate new anchors to participate, Taobao Live provides hundreds of 10,000 in cash rewards and 100 million-level traffic support, and at the same time, celebrities and big-name mentors are invited to provide guidance for players. In addition, Taobao Live also provides high-quality goods supply and tens of billions of heavy publicity resources to help anchors continue to grow. The vision of Taobao Live is to incubate a "hundred flowers blooming" anchor group, cultivate more new live stars, and promote the sustainable development of the live broadcast industry.

In the past two years, Taobao Live has helped many people who have been silent for many years through the prosperous content ecology The re-emergence of entertainers and actors has also allowed innovative entrepreneurs with skills to find their way to success. The holding of the "2023 China New Anchor" program not only brings new vitality to the live broadcast industry, but also provides a stage for young people to showcase their talents and realize their dreams. Through such efforts, the live broadcast industry will continue to flourish, bringing hope and opportunities to more people.