"Starting! "Sitcom" is the country's first sitcom IP incubation variety show jointly launched by Dragon TV, Beijing Chunguanghao Culture Media Co., Ltd., and Chengdu Cultural Tourism Development Group Co., Ltd. The program focuses on comedy creation, with Baikeli as the host, Yingda, Li Chengru, Gao Yalin, Sha Yi as the chief advisory group, Shang Jing, Yang Chaoyue, Li Xueqin, Xiaoshenyang, Wang Zulan, Wang Haoxin, Wang Qiuyu, Lamu Yoko , Chen Yongxu, and Zheng Quan acted as IP sponsors, with a total of 12 issues.
"Starting! "Sitcom" invited 8 crews to create and compete for sitcom projects with the help of the chief advisory group, marketing advisory group and content advisory group. The program went through stages such as "closed beta", "public beta", and "online", and finally an "annual champion drama" was selected, which was cast and broadcast on Dragon TV. This process will show the whole process of comedy creation, from story conception to actor performance, from joke creation to audience feedback, and will truly present the creation and dissemination of comedy.
The program will be held at 21:00 every Sunday on May 22, 2022 It will be aired on Dragon TV and will end on July 30, 2022. Through "Start Broadcasting! "Sitcom", the audience will have the opportunity to experience the charm of comedy creation up close, and understand the inside story and production process of comedy. Each episode will bring novel and interesting sitcom works to the audience, and present the hard work and innovative spirit of the comedy creative team.