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"Business Genius President Bai" is a movie produced in South Korea in 2023 and belongs to the Korean variety show genre. The film stars Baek Chong Won, Kwon Yuri, Park Sung Kyu and Lee Jang Woo, and the director is currently unknown. The movie is based on tvN's foreign-run restaurant variety show "Business Genius President Baek" (tentative title).

It is reported that the story took place in Naples, Italy, where the four leading actors opened A Korean restaurant. The Italian media "fanpage.it" reported that a traditional restaurant with a history of more than 80 years suddenly disappeared and was replaced by this Korean restaurant. Decorated with modern tables and retro lighting, the Korean restaurant has a signboard that reads "Pekhan Restaurant" in Korean and "Korean Restaurant" in Italian below.

On the blackboard outside the restaurant door, in Korean are written Baizhongyuan, The names of Girls’ Generation Yuri, Cold Noodle John Park, udon shop Lee Jang-woo, etc., and some words related to Korean cuisine, as well as words such as "Korean Restaurant" and "Only open for a week" in Italian.

According to the reporter after tasting, it serves classic Korean dishes. The broadcast time of the program is expected to be broadcast in South Korea in March.

The original name of the program was "Conquering the World Through Meal Business", which was later changed to It is "Business Genius President Bai", but the name of the program has not yet been determined, and it is expected to be broadcast in the first half of this year.